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Only 500 examples will be made with a price of $6,150 each, available directly from the brand online with delivery starting in August 2020. Fragment Design was founded by Japanese artist and designer Hiroshi Fujiwara. Of course, the gadget isn't all function it incorporates a good amount of fashion, too (Fujiwara is the founder of fragment design and fragrance label retaW after all). Like many of TAG’s best recent timepieces, the TAG Heuer x Fragment Design Formula 1 Heuer 02 Chronograph is a limited edition. The streetwear legend mentored current streetwear designers Nigo, the mind behind A Bathing. TAG placed this sleek chronograph in its Formula 1 collection despite having recently revived the Autavia name that seems more apt - but in the end, this is a cool-looking watch no matter what you call it. Fragment Design is a streetwear label designed by Hiroshi Fujiwara. The case shape, dial layout and bezel have a very ’70s Autavia feel, but the dial’s minimalist approach with small red hour markers and lumed hands feels distinctly modern. With a “C-shaped” 44m-wide steel case, the designer says he was “especially attentive to details such as the bracelet links and the red sapphire case back” - which provides a view of the movement. So what exactly is it? It’s the first watch in TAG’s Formula 1 collection to feature the brand’s in-house Heuer 02 chronograph movement, and it’s the vision of Japanese streetwear designer Hiroshi Fujiwara.Īs this is the second TAG collab watch under Fujiwara’s brand Fragment Design, you’ll find his lightning bolts logo on the dial and case back. It’s a bit like a vintage Heuer Autavia, but not quite like any specific model. The first monograph on the godfather of streetwear, this book pays homage to Hiroshi Fujiwaras influence on contemporary fashion, music, and design.
![fragment designer fragment designer](https://bigskyoil.com/img/footwear/1D/converse-cons-cts-fragment-design-collection-1.png)
The new Fragment Design Heuer 02 Chronograph looks unlike anything else in the current TAG Heuer catalog. Stay on top of this year’s best new watch releases here. Since the early ’90s, Fujiwara has been sharing his designs with the world, collaborating with the most renowned global maisons. The color palette is reminiscent of past Fragment joint ventures, highlighted by a white leather upper with contrasting overlays in black and royal blue.
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Editor’s Note: Watches & Wonders (formerly SIHH) has moved online and Baselworld 2020 is canceled, but that hasn’t stopped watch brands large and small from debuting their new wares. Fragment is a streetwear subculture project founded by the arbiter of cool: Hiroshi Fujiwara. The Fragment Design x Travis Scott x Air Jordan 1 Retro Low delivers a collaboration that blends signature details associated with both La Flame and Hiroshi Fujiwara’s influential imprint.